Mastering a Local SEO Topical Map: A Step-by-Step Guide

Mastering a Local SEO Topical Map: A Step-by-Step Guide

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

So, what is a topical map exactly? A topical map for website Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.

A topical map works best when it caters directly to the common search phrases used by your target audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.

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